We like to read. People always ask us what we’re reading, what’s on our reading list, and some of our thoughts. So we thought it might be helpful to have one place where you could go and find out what those books are – and give you a link to Amazon or somewhere else to learn more or buy it.
Below is what’s on that list – some with our comments as well. Not all of them are business books, but all of them help us become better at what we do. If you have read one of these and would like to leave us a comment, check to see if we wrote a blog post about it or simply add a comment at the bottom of the page – either way, we would love to hear your thoughts so we can all get more out of each book. We also broke them down into “Rick’s Books” and “Brian’s Books” so if you have a question/comment about a specific book we can respond accordingly. We hope this helps…
Rick’s Bookshelf
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Linchpin – by Seth Godin
I would ask the question of all leaders, “Linchpins” – what type do you have?”
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IKE - by Michael Korda
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American Soldier – by General Tommy Franks
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Out of Captivity – by Marc Gonsalves, Tom Howes, Keith Stansell, and Gary Brozek
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Lone Survivor – by Marcus Luttrell and Patrick Robinson
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Good to Great – by Jim Collins
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First Man – by James R. Hansen
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Moon Shot – by Jay Barbree, Alan Shepard, and Deke Slayton
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Fly Boys - by James Bradley
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Last Man Down – by Richard Picciotto and Daniel Paisner
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Last Dance: Behind the scenes at the Final Four – by John Feinstein and Mike Krzyzewski
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Hard Work: A life on and off the Court – by Roy Williams
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Blue Ocean Strategy – by W. Chan Kim and Renee Mauborgne
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The World is Flat 3.0: A brief history of the 21st Century – by Thomas L. Friedman
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Creating and Delivering Totally Awesome Customer Experiences - by Blaine Millet
Brian’s Bookshelf
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Atlas Shrugged – by Ayn Rand
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Free Prize Inside – by Seth Godin
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Purple Cow – by Seth Godin
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Linchpin - by Seth Godin
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Killing Lincoln – by Bill O’Reilly & Martin Dugard
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Killing Kenedy – by Bill O’Reilly & Martin Dugard
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The World is Flat 3.0: A brief history of the 21st Century – by Thomas L. Friedman
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Outliers - by Malcolm Gladwell
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Freakanomics - by Steven D. Levitt and Stephen J. Dubner
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Free to Choose – by Milton Friedman and Rose Friedman
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The Intelligent Investor – by Benjamin Graham
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Start with WHY – by Smon Sinek
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Groundswell - by Charlene Li and Josh Bernoff
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Innovators Manifesto – by Michael E. Raynor
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Creating and Delivering Totally Awesome Customer Experiences - by Blaine Millet
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In the Garden of Beasts - by Erik Larson
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Good to Great – by Jim Collins
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Built to Last - by Jim Collins
